DF News

Changes

Things are changing. In less than two months Jennifer and I are having a baby. (Our first, and a girl. We’re very excited). Accordingly, we've spent the last several months shifting gears towards becoming parents.

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Devine Misspellings

Jennifer and I are continually surprised to discover how many people can’t spell “divine”. They think it’s spelled “devine”. If we had researched it more carefully I'm not sure we would have settled on the name Divine Flame.

But we both really like the name and it’s a bit too late to change now even if we wanted to.

So we ended up paying for the domain name DevineFlame.com and setting it up to forward to this site.

I was tempted to set up a temporary message like, “Dude, learn to spell,” but I hate it when other sites do this. Earlier today I went to Kinkos' site where I was informed that the URL is now FedEx Kinkos. Oh, sorry. I guess I'm supposed to learn the intricacies of your rebranding strategy.¹

I think this is a heavy-handed approach and comes off as snooty. A web site should be as seamless to the user as possible and compensate for easily anticipated errors. And so that’s what we've opted for.

But seriously, dude. Learn to spell.